I had the opportunity to design a logo and shirt design for a charity bike team in support of a colleague at my company. Symbolism was drawn from bike teams and their use of lines to signify victories on their jerseys. I decided to make the collective chemo, radiation treatments, and surgeries the victories our friend had overcome. The number of lines on the mountain graphic displays those victories, with additional lines added the second year. I also wanted to draw comparison to road lines by using the yellow, thickness, and parallel nature of the lines. Last, the mountain was used to show the challenges that come with this disease, but with every victory the mountain is climbed. This was among the more rewarding projects I've had the chance to work on, and I'm glad to share it now as it has been used to support cancer research.
